Van Westendorp's Price Sensitivity Meter

Determine the price sensitivity and optimal price range for a product or service:

Find your product's best price with the Van Westendorp Price Sensitivity Meter, a straightforward tool that uses consumer feedback to find a balance between volume and profit, ensuring a competitive edge.


The Van Westendorp's Price Sensitivity Meter measures the following metrics:
  • Point of Marginal Cheapness (PMC)
  • Point of Marginal Expensiveness (PME)
  • Optimal Price Point (OPP)
  • Indifference Price Point (IPP)
  • Mental price barriers
The Van Westendorp's Price Sensitivity Meter is beneficial for:
  • Marketing Professionals: For those setting or adjusting product prices.
  • Product Managers: Helps in deciding prices during product development.
  • Market Researchers: Useful for analyzing consumer price sensitivity.
  • Small Business Owners & Startups: Aids in competitively pricing new offerings.
  • Pricing Strategists: For refining pricing strategies with consumer feedback.

This approach offers valuable pricing insights across various roles and industries, ensuring prices meet market and consumer expectations and that companies are not pricing products cheaper than necessary or too expensively.

The findings are reported in a standardized PDF report.

Pricing

Price starts from 1000 EUR for a sample size of 250 respondents. For Van Westendorp’s price tests where the setup or target group is more niche different pricing applies as well as if including more detailed reporting and custom questions..

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Determine the price sensitivity and optimal price range for a product or service


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