No Comment - 'Girl Math' in Sweden | Syno

From viral social media debates to casual conversations, the term 'Girl Math' has captured global attention. Originally surfacing as a humorous way to rationalize spending habits - like considering a return on an expensive bag as “free money” or justifying a purchase because it was bought with cash - 'Girl Math' has sparked both amusement and discussion. But how well do Swedes know the term, and what do they actually think about it?

Our survey reveals that 25% of Swedes are familiar with 'Girl Math,' with recognition significantly higher among women under 35 - where over two-thirds have heard the term. In general, women are more familiar with 'Girl Math' than men, and younger women, in particular, are the most likely to incorporate it into their daily routines.

When it comes to actively using the concept, 25% of women apply 'Girl Math' in their daily lives, compared to just 12% of men. The younger the respondent, the more likely they are to engage with it - over 50% of women under 35 believe there is truth to 'Girl Math' and consider it a real phenomenon. This belief is significantly less common among older women, suggesting that the trend resonates most with younger generations.

Whether seen as a playful take on spending or a reflection of deeper financial attitudes, 'Girl Math' has certainly sparked conversation.

Syno International conducted the survey through its Answers Omnibus from September 19th through September 26th, 2024. The data was collected through online panels with a National representative sampling of people aged 18 to 80, gender, and regions of Sweden.

No Comment is an initiative from Syno to share data from consumers' views on relevant topics. Do you have any questions you would like to ask? Do not hesitate to reach out to us at Syno!