Behind the Scenes: Claim Testing with Syno International and Brand Value Network

In this exclusive interview, Per-Erik, Head of EMEA at Syno International, sits down with Andreas Schurek, co-founder of Brand Value Network, to discuss their collaborative work on claim testing.

Claim testing is a market research tool that allows brands to evaluate the effectiveness of various marketing claims, communication elements, or packaging designs. By comparing these elements side by side and benchmarking them against a database of prior tests, brands can make informed decisions on how to optimize their messaging and strategies.

During the interview, Andreas Schurek explains how claim testing works, highlighting:

• The process's efficiency delivers results in just a few days.
• The depth of analysis, how to use prior projects, and experience in the analysis of claims.
• The customization of each test, ensuring brands can tailor their approach to specific goals.
• The value for brands, providing not only the winning claim but also insights into why it performed best.

Watch the video below to see how working with Syno can enhance your claim testing process. Through collaboration with Brand Value Network, we offer a streamlined approach to gaining valuable insights, helping brands make informed decisions with clarity and confidence.

Let’s talk business: info@synoint.com