Exploring Emotional Connections in Car Brand Advertising: A Seminar by Syno and Moodscores

On May 23rd, Syno and Moodscores hosted an insightful seminar in Stockholm, focusing on the significant role of emotions in consumer decision-making within the car industry. The event brought together professionals from both companies and an engaged audience to explore how emotional connections in advertising influence consumer choices.

The Importance of Emotional Impact

The seminar highlighted how car brands can utilize the Moodscores methodology to create emotionally resonant advertisements. By fostering a sense of belonging, these ads can significantly increase the likelihood of purchase decisions.

"Decisions on which car to buy are heavily influenced by emotions. Your car is more than a utility, it is a reflection of who you want to be. The path towards purchase clearly goes through emotions. Therefore it is essential to measure and understand what emotions people experience from advertising made by car brands” - stated Fredrik Wallner, Founding Partner of Moodscores.

The Moodscores Approach

Moodscores offers a unique method to quantify emotional responses to advertisements. This helps car brands understand how their ads are perceived and which elements effectively create emotional connections, aligning with both the brand’s identity and consumer expectations.

Syno’s Support and Collaboration

The seminar, hosted at Syno’s Stockholm office, underscored the strong partnership between Syno and Moodscores. Per-Erik Kärnekull, Head of EMEA at Syno International, expressed his enthusiasm for the collaboration and its future potential.

“It was great to open the doors to our Stockholm office to welcome the team from Moodscores and a large group of people interested in the Moodscores offering. We continue to support the work of Moodscores and look forward to hearing more about the partnership we have with them” - said Per-Erik Kärnekull.

Key Takeaways

The seminar provided a deep dive into the psychological aspects of consumer behavior in car purchasing decisions. It emphasized the need for car brands to go beyond traditional advertising metrics and focus on emotional engagement with their audience.

By incorporating Moodscores’ emotional metrics into their advertising strategies, car brands can better understand their audience's desires and craft messages that inform, inspire, and connect on a deeper level.

Conclusion

The Syno and Moodscores seminar marked a significant step towards revolutionizing car brand advertising by focusing on emotional impact. This partnership promises to bring more insights and methodologies that prioritize emotional connections, leading to more meaningful and effective advertising campaigns. The future of car brand advertising is set to be driven by emotions, steering consumer decisions in new and impactful ways.