Improve campaign targeting and media efficiency
Track advertising exposure across CTV, streaming audio, print and display. Combine exposure data with detailed audience profiles to measure campaign effectiveness and refine audience targeting, media plans and budget allocation.
- Over 100 profiling points
- Detailed website exposure history
- Brand lift and ad effectiveness measurement
Ad exposure, wherever it happens
Exposure is captured across the media your campaign actually runs on, then joined to who those people are.
CTV
Streaming audio
Display
Brand lift
See the shift your campaign actually caused.
Ad effectiveness
Understand which creative and channels earn attention.
Benchmark performance
Compare with confidence, campaign after campaign.
From exposure to decision
Cloud-Based Analysis
All Syno Audience data flows seamlessly into Syno Library, our secure, cloud- based platform. Here, you can create, compare, and analyze datasets in real time. By leveraging multiple tags, you can measure campaign effectiveness and segmentation all in one place
Seamless Integration
Your insights shouldn't live in silos. That's why Syno Audience integrates directly with your preferred DMP, DSP, or other third-party systems. Through APIs and cookie syncing, your data connects effortlessly with Syno's profiling data for a more complete picture of your audience.
Understand and Engage
In today's fast-moving economy, understanding your audience isn't optional, it's essential. Syno Audience helps you go beyond impressions, empowering you to engage with the right people, at the right time, with the right message.
Reach out to our team:
Heather Hughes
hhu@synoint.comEvery campaign, every market.
Active campaigns, audience segments and markets reached, with performance by audience segment and engagement over time.
Go beyond impressions.
Engage with the right people, at the right time, with the right message.